Why Choosing The Correct Color Matters

Color can brighten our day, activate our memory, or even stimulate our appetite. But what is the correct color for your space and how do you choose it? Let’s look at three warm colors and how they can influence a mood or space. 


Color is directly associated with our mood, which is why we say ‘feeling blue’ or ‘green with envy’. So choosing the correct color for a living space can make a profound difference in daily life. 

Color attracts our brain to connect so strongly that it greatly impacts how we feel about our space, but also about a brand. Before a company chooses a logo or branding, they hold a color therapy consultation to ensure they’re getting their message across. For example, McDonald’s chose red and yellow to imply energy and fun. But a financial services corporation might use blue, navy, grey, and black to show trust and professionalism. 
 

A kitchen design with red and grey cabinets.


Red 
Red is a stimulant color that gives energy and draws attention to a focus point. Avoid red in relaxation or bedroom areas as excess red can cause aggression. 

  • Stimulates energy 
  • Increases enthusiasm 
  • Promotes action and confidence 

 

A living room design with a orange wall, dining set white and light wood.


Orange 
Orange may be a divisive color, but its warmth can change the mood of your room. It creates a social, energetic feel making it great for a dining room or gym. 

  • Inspires activity 
  • Stimulates appetite 
  • Encourages socialisation 

 

A kid's bedroom design with yellow and bright colours.


Yellow 
Yellow inspires optimism, enlightenment, and happiness. It sparks creativity and memory making it great for a play or study room. 

  • Stimulates the mind and nervous system 
  • Activates memory 
  • Encourages communication 


Once you know what mood you’d like to achieve, you then need to balance the purpose of the room with the psychology of the color. 

Energetic colors work best in busier areas like kitchens, playrooms, dining rooms, and social areas. Some energetic colors can have a positive impact on home offices. Bedrooms should be painted in pastel colors to support relaxation and sleep. Overuse of strong color in the bedroom can have a serious impact on our mental health. 

Before you select your next color, consider where it is going and what effect you’re hoping to achieve. That way you’ll know you have the correct color. 

Has changing the color of a space has made a difference in how you feel in it? Tell us about it. 

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Written by: Elke Fingleton

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